Ninety three percent of all online experiences begin with one sole web search via a search engine. That means that almost all of the internet users worldwide (according to the International Telecommunication Union that would be nearly two billion) rely on a search engine result page (SERP) to direct them where to go. The question then is, how does your business website rank, and can a Naples web design firm help you get there?
Search engine optimization marketing strategies, which are the crux of increasing the page rank of your website, is not difficult if you know what you are doing. The world of SEO is constantly evolving, and many a Miami internet marketing agency make it their job to stay abreast of the technology. Keyword density, for example, is a delicate thing. If you have too few keywords organically incorporated into your site, your site will not rank well. Conversely, however, if you have too many, that raises a red flag for search engines. How do you know how many is too little or too much then? Let a professional Naples web design team figure it out for you.
A very popular business solution for small and medium sized businesses who do not have their own web development staff is enlisting the expertise of a web design Fort Myers or Naples web design firm. A Fort myers website design firm can, for example, provide customizable marketing strategies that can positively impact the bottom line of your business. In addition to the aforementioned keyword equation, social marketing strategies are imperative, too. In fact, 77 percent of business owners say they get new customers from Facebook marketing efforts alone. Again, a Fort Myers marketing or Naples web design firm should know this, and help you elevate your social marketing game.
There is another caveat to effective SEO, and it goes by the name of content marketing. A Naples web design team can not only incorporate design and keyword strategies, but they can provide skilled writers who create engaging prose via blogs, articles, or other informative content. Search engines pick up on traffic, updated content, and keywords, and professional writers from a Naples web design team can give you access to fresh content that drives new traffic to your site.