Online marketing strategies are proving to be a reliable and effective method for businesses and web site owners to improve their sales productivity and web traffic. The majority of the most effective online marketing strategies attempt to improve website rankings, as well as the visibility of a website, through targeting organic traffic that originates from search engines. Today, the search engine industry is worth an estimated $16 billion, and 93% of online experiences begin at a search engine such as Google and Yahoo.
SEO (search engine optimization) is among the most popular online marketing strategies used today. SEO is a process that attempts to generate more website traffic through natural, unpaid search engine results. Recent research shows that leads coming from SEO efforts have a 14.6% close rate, while outbound leads such as direct mail or print advertising provide only a 1.7% close rate. Most SEO campaigns are created and managed by web development and search engine optimisation agencies. A strong SEO campaign requires much understanding of the search engine industry, requires a lot of keyword research and content writing — tasks that are incredibly difficult for a business or website owner to complete thoroughly on their own, especially while trying to manage their own business at the same time.
Many people believe SEO and content marketing as separate initiatives; however, they actually complement each other wonderfully. Good content that’s valuable to the reader, generates discussion and targets keywords relevant to the industry providing the content is the most important aspect to an SEO campaign — without it, search engines will not associate the keywords being targeted with the website you’re trying to improve, and the site’s search engine rankings will never improve. In other words, behind every successful SEO campaign lies a consistent, and strong generation of both on and off-site content. An example of quality content includes blog posts, online press releases, social media posts, and optimized on-site content on the pages of your website.
Website owners and businesses that wish to generate more traffic to their websites, or wish to improve sales productivity, should consider hiring experienced search engine optimisation agencies. Improved online technology allows for a wide variety of affordable search engine optimisation agencies to be available because many SEO campaigns can be managed by a search engine optimisation firm that is located hundreds of miles away. Sure, it’s always nice to work with a marketing firm locally, but the SEO process can be just as effective, and even more affordable with search engine optimisation firms from all around the country. Reference links.