Direct Mail Is One of the Ways Businesses Are Getting the Word Out
These days, we all receive mail from various businesses. Some of these are unsolicited advertisements, while others are catalogs and offers from stores we frequent and have subscribed to. Regardless of how you feel about direct mail advertisements, it is clear that they are a major part of advertising today. What began with an advertisement for the World’s Columbian Exposition in Chicago in 1893 has escalated into a huge industry. Today, 90 billion pieces of direct mail marketing go out every year in the United States alone.
Direct mail can work a number of ways. Sometimes direct mail advertisements simply seek to inform recipients about a business, product or service. Other times direct mail campaigns seek to push recipients to perform a specific action, such as asking the customer to call a telephone n