If your veterinary clinic has an excellent website, then the information presented there can play a large role in distinguishing your clinic from local competitors. However, how you keep customers and potential clients engaged with your clinic will depend on much more than just a professional looking website. If your veterinary practice marketing efforts are falling behind, then you may want to consider the following secrets, tips, and ideas.
Veterinary Marketing Secrets
Because more than 90% of all online experiences start with a search engine, and almost half of all people using search engines choose whichever link ranks at the top, it is not enough to just have a website. These statistics and user behaviors indicate that your website needs to be ranked highly in search engines in order to get traffic. If you are not on the top, then when potential customers search for you, they might not find you easily, or they might find a competitor first. Search engine optimization, or SEO, is achieved with coding tweaks to your website, the production of quality, relevant content, and online engagement with other users and websites. There is a wealth of knowledge online that can help you with SEO, but also a number of companies that specialize in providing those services.
Veterinary Marketing Ideas
Veterinary practice marketing tactics can take the form of email newsletters, social media, or taking out paid ads. About half of all small business owners know that they need assistance if they are going to improve their social media marketing skills. Here are several ideas that can help you with social media engagement and marketing.
- Hold a cutest pet contest, encouraging all to enter.
- Giveaway cat or dog treats around the holidays.
- Offer an email newsletter that features success stories, animal health tips, and education on when and how often to bring pets in.
Veterinary Marketing Tips
The easiest marketing tip to implement is to just hire professionals if you don’t have time to take on marketing efforts for yourself. Other tips include the following.
- Keep an eye on competitor websites and social media to get ideas.
- Be consistent, and don’t let your blog or Facebook page go months without an update.
- Be creative, and don’t be afraid to be accessible to your clients as well as the community.
- Subscribe to updates from internet marketing blogs and professionals.
Veterinary practice marketing efforts don’t need to take up all of what little spare time is available to you. There are companies that can provide assistance with social media, email marketing, and search engine optimization. However, the impetus for marketing efforts should start from within. Utilizing these tips, secrets, and ideas will help your practice get the attention of existing clients and potential customers alike.