If you do not know the definition of political science, it is typically defined according to the definition offered by Aristotle as “the study of the state”. And politics is the process by whom we decide who has influence. Political communication covers everything from the written language of a campaign to its representation and branding. It is for this reason that marketing politico en Mexico and elsewhere is so important.
Strategic marketing plans go back to the 1960 presidential election which sent JFK to the White House by one of the slimmest margins in history. But today the estrategia política has changed significantly. Cursos de politica online are available and they can provide advice on all kinds of political news. In just ten months, between November and January 2012, the number of people who got news from Facebook rose from 6 percent to 12 percent. It is for this reason that comunicación política has grown so important in recent years.
Comunicación política has greatly changed with the dynamics of new media. The internet was not widely used in presidential campaigns until the turn of the millennium, but today, every political campaign is incomplete without some sort of comunicación política that includes a website to back the candidate up.
This is how many voters will select the candidates that they will vote for. And it is for this reason that the importance of comunicación política cannot be underestimated. Comunicación política, particularly when politicians are competent with formats such as Facebook or twitter can greatly change the dynamics of political communication with every cycle. Currently, the presidential twitter account is run by a nonprofit. Nonetheless, political communication is one of the best ways to reach out to people who are otherwise difficult to reach. And it is for this reason that they will continue to be important for the future of politics.