Why Your Business Should be Utilizing Internet Marketing

Here’s an intriguing fact for the business owners amongst you: in 2011, eCommerce sales topped $200 billion. If you’re a business owner with a website, you might be wondering how you can tap into that $200 billion. Or, you might be thinking that just because you have a website you’re already part of that revenue. Unfortunately, it’s not as easy as that. Just having a website these days gets you pretty much nothing. Internet marketing and search engine optimization are fast becoming the only ways your website will get noticed. Without proper internet marketing, your website might languish in obscurity, costing you more money than it’s making. Here are just a few of the advantages of investing in internet marketing.

In the next few years, more than half of the dollars spent in the U.S. retail sector will be influenced by online marketing and web presence. And the increasing use of tablets and smartphones has led to consumers being more informed than ever, making a strong online presence even more important. But what is internet marketing, exactly? Internet marketing is what helps your business get noticed on the web. Without proper internet marketing and search engine optimization (SEO), many people will never even see your business’s website.

SEO is one aspect of internet marketing that can help to make your web presence more noticeable. 93 percent of all internet users start with a visit to their favorite search engine, so having good search engine marketing is imperative if you want people to find your website. And it’s not enough to just pay for sponsored results that appear at the top of the search results every time. 70 percent of the links users click on are from the organic search results. This, combined with the fact that few search engine users ever venture past the first page, combine to make proper search engine optimization extremely important for any business’s website.

But what can Seo companies do to increase your rank on the major search engines? Good SEO companies can draw from several techniques to help get your website to the top of the rankings. If need be, the code of your website can be edited to make it more search engine friendly. This can also include editing your website to include more keywords that are relevant to your business. An SEO company can also help raise your search ranking by creating quality content that links back to your website. The SEO company will create content that is relevant to your business and useful to your customers that will ultimately lead them back to your website. Having links back to your website from such content is one of the best ways to increase your search ranking.