For a dental practice, internet marketing is critically important. There are dozens of available offices in any given community, and a great dental marketing system is one of the best ways to draw attention from potential patients. There are two major parts of a dental web marketing system: dental website design and dental SEO.
The Importance of SEO
An essential part of any dental marketing system, SEO stands for search engine optimization and it’s the piece of the puzzle that’s going to draw internet users to your website. You can’t be chosen if you can’t be seen, and SEO’s goal is to make you visible. Essentially, SEO is about producing plenty of great content and about properly organizing your site so that Google will have more information about you and perceive you as relevant to certain search terms. It might take months, but over time, your practice will climb closer and closer to the top of Google’s ranking pages for the keywords people use to search for you. Since more than 75% of search users choose organic results instead of paid listings, that’s kind of a big deal. SEO also usually involves maintenance of a company blog which can also be helpful for your practice. Studies show that 57% of businesses have acquired a customer through their company blogs.
A Great Dental Website
There’s little point in search marketing if you don’t have a great website for it to point to. This essential part of a dental marketing system is the first impression many potential clients get of you, and their expectations are high. A quality design will provide consistent brand identity, something potential clients are looking for. A professional web presence that accurately reflects your brand is one of the most important parts of a dental marketing system. Take some time to determine what you want your brand to be like, and do your best to communicate it clearly to your design team. It might even be wise to ask the team to develop a logo for you, based on your brand personality. Clients will be more likely to want to work with you if you have a friendly, unique, and recognizable brand.
Dental marketing systems for the web are more important than ever for practices wishing to stay relevant. Find a way to be seen on the web, and make sure there’s something memorable for users to see. You’ll be sure to enjoy the extra boost in your customer base.
Especially in an industry where you’re wanting to constantly draw new customers, SEO is key.